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Aboulfetouh Gmaleldin
Aboulfetouh Gmaleldin
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Category strategy session

One category, one hour, one decision. Send your sales, margin, and stock numbers before the call; we read them together and leave with the three moves that will shift the category.

Session fee

EGP12,999
Book this session

Leave your details in the next step and we contact you within one business day to confirm the time.

30-day refund guarantee

Aboulfetouh Gmaleldin at his office

Session at a glance

  • Duration60 minutes
  • FormatOnline video call
  • LanguageArabic, or English on request
  • Follow-upA written summary within 48 hours
Who it is for

Book this if

  • You own a category and its numbers have flattened, or its margin is slipping.
  • You are asked for a category plan and want a structure you can defend.
  • You are preparing a range review and need to decide what to keep, cut, and add.
What you get

You leave the session with

  • A category role and a one-page strategy written in the session.
  • A weighted scorecard with the KPIs that actually apply to your category.
  • The three tactics to run first, in order, with what each one should move.
  • A written summary you can forward to your management as it stands.
How it runs

From booking to decision

  1. Send your numbers

    Sales, margin, and stock by sub-category for the last twelve months, plus a photo of the shelf. Aboulfetouh reads them before the call.

  2. Read the category together

    We put the data on screen, name the real problem, and agree the category's role inside the store.

  3. Leave with the plan

    Scorecard, three tactics, and the first measurement date — written down while we are still on the call.

Book this session

Guarantee

30-day refund — no questions asked

Enrol, open the files, attend the session. If it is not what you expected, write to us within 30 days and the full amount goes back to you.

Read the refund policy
FAQ

Before you book

What happens after I send the request?
We contact you within one business day on WhatsApp or by email to confirm the time and how to pay, then the meeting link follows.
Can I reschedule or cancel?
Yes — message us on WhatsApp or by email before the session and we will find another time.
Is the session in Arabic or English?
Arabic by default, English on request. Mention it in the notes.
Do I need to prepare anything?
Not required, but it doubles the value of the session: your category's sales and margin, a photo of the shelf or planogram, and the decision you are trying to make.
Other sessions

Not the right session?

  • Career mentoring

    • 45 minutes
    • Online video call

    45 minutes on your path into category management or procurement: CV review, interview preparation, and the skills to build next.

    Best for: A move into category management, procurement, or a first buyer role.

    Session fee

    EGP7,499
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  • Negotiation preparation

    • 90 minutes
    • Online video call

    90 minutes before a specific retailer or supplier negotiation: a structured preparation canvas, the numbers you will be asked for, and a role-play of the meeting.

    Best for: A specific negotiation with a retailer or a supplier, with a date on it.

    Session fee

    EGP18,999
    Book this session
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EGP12,999Book