شكر خاص لدكتور ابو الفتوح ربنا يبارك في علمك و تقدر تنشره و يستفاد بيه اكتر عدد ممكن الكورس جميل و استرشادي للمهنه و كل ما كان اعمق و مفصل عن كده كمان كان يبقى احلى و اروع سمعته مره و اتنين وقريب اسمعه تالت بتركيز لتحصيل افضل
Aboulfetouh Gmaleldin · Trainer and consultant
Category Management & Commercial Excellence for Retail, FMCG & Pharmacy
Practical training, consulting and business solutions built from real category experience.
Or start with the free resources
- Category management
- KPIs
- Procurement
- FMCG and pharmacy
- BestsellerBestselling masterclass
- 4.8/5Average rating198 reviews
- 1,000+Category Management learnersRetail · FMCG · Pharmacy
- 22+Training hours
About Aboulfetouh
Aboulfetouh Gmaleldin
Category management practitioner · Trainer · Advisor
I work with retail and supplier teams in FMCG and pharmacy chains on one question: what do the shelf numbers say, and what decision do they demand?
I have trained more than 1,000 learners in category management, with a 4.8 out of 5 average rating. Here you get the same courses with their working files, direct Q&A support, and one-to-one sessions on your category.
Reviews
1,000+ learners and a 4.8/5 average from 198 reviews
Reviews quoted as written, from learners who completed the courses.
The courses
One path: understand, measure, then lead
Start at your level. Each course hands you to the next with ready files and real examples.
New
Category Management for Beginners
In 3 hours, understand what category management is, how a category manager thinks, and whether this field is for you.
- 2h 51m
- 21 lessons
- Beginner
EGP3,999
View course
Category Management KPIs Explained — Practical Metrics
26 category KPIs, each with a real example in Excel: when a number is a risk, and when it is an opportunity.
- 3h 32m
- 27 lessons
- Intermediate
EGP7,999
View course
BestsellerHighest rated
Category Management Masterclass — CVR 360
99 lessons that build a professional category manager: the 8‑step process, scorecard, assortment, planogram, pricing, and trade terms.
- 16h 20m
- 99 lessons
- Advanced
EGP19,999
View course
Blog
Short articles for clearer decisions
Category management6 min read
What category management really is
Not a buzzword and not a buying job: how retailers and suppliers run a category as a business unit, and where the shopper sits in it.
Read the article
Retail strategy5 min read
Five KPIs no category scorecard should miss
Sales, margin, share, stock, and shopper: the five numbers that show whether a category is healthy, and how to weight them.
Read the article
Career7 min read
From buyer to category manager: the skills gap
What changes when you stop buying products and start managing shopper outcomes, and the three skills to build first.
Read the article
Free resources
Templates from inside the courses, free
The category scorecard, the 26-KPI list, and the category plan template. Enter your email and the download link arrives straight away.
Category Scorecard Template (Excel)
The weighted scorecard built in the Masterclass KPI section, in Excel: sales, margin, stock, and shopper KPIs with traffic-light formatting, ready for your own category.
The 26 Category KPIs List (PDF)
One page with the 26 KPIs from the KPIs course, from market share and days of holding to promo ROI and category share of store sales, with what each one tells you and when it becomes a risk.
Category Plan Template – 4Ps + SWOT
The category plan structure from the Masterclass: sub-category share, root-cause analysis, the 4Ps view, SWOT, and an action plan you can present to management.
Get the Category Scorecard Template (Excel)
Your name and email, and the download link appears instantly.
Flagship course
- 8 steps
- Scorecard
- Planogram
- Assortment
- Pricing
BestsellerHighest rated
For category managers · Buyers · Key account managers · Pharmacists
Category Management Masterclass — CVR 360
99 lessons in 9 sections that build a professional category manager: category definition and assessment, the scorecard, assortment and private label, planograms, pricing and trade terms, plus AI tools for reading market direction. “The inside secrets of the purchasing and category department, as if you had spent 10 full years in it.”
16h 20m · 99 lessons · 9 sections
The book
The first Arabic book dedicated to category management
«Sana Oula Category» takes you from outside the field to its tools and decisions, in plain language and with examples from the market.
«Sana Oula Category»
4.940 reviews · on Jarir
See the bookEGP899
Watch before you read
What readers say
يصباح الفل الكتاب ممتاز ومفيد جدًا لأي حد داخل مجال الـ Category أو حتى شغال في مجال الـ Retail بشكل عام او حابب ياخد خطوه فيه ومش عارف يبداء منين أكتر حاجة عجبتني فيه البساطه والسلاسه وطريقة السرد وبالنسبالي الحقيقه دي كان الميزه الأكبر، وفي نفس الوقت
إسلاممكتبة جرير الكتاب شجعني على استكمال الدراسة وفهم اكتر في المجال بمحض الصدفة كنت بقرأ منه جزء وشدني
عبدالله الشمريمكتبة جرير
Consultations
A working session, not a lecture
One hour on your category, an upcoming negotiation, or your next career step.
- Send your numbers before the session; we read them together on screen
- Leave with a clear decision and a written next step
- Leave your details and we confirm the time with you
Book a session
From EGP 7,499
Corporate training
Inside the training room
In-house programmes for retail, supplier and pharmacy-chain teams: exercises on the company’s own categories, not theory slides.
Media appearances
Interviews, podcasts, and short clips
Episodes, interviews, and short takes on category management and retail careers.
These days
What I am working on right now
Where my time goes at the moment.
- Training category teams in retail, FMCG, and pharmacy chains.
- Running one-to-one consulting sessions on live categories.
- Updating the course material around the questions learners send.
- Writing short pieces on what the shelf numbers actually say.
Guarantee
30-day refund — no questions asked
Enrol, open the files, attend the session. If it is not what you expected, write to us within 30 days and the full amount goes back to you.
The same guarantee covers consultations.
Read the refund policyReady to lead your category by the numbers?
Start a course today, or book a session and we work on your category together.