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Aboulfetouh Gmaleldin
Aboulfetouh Gmaleldin
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Category Management

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Category Management for Beginners

In 3 hours, understand what category management is, how a category manager thinks, and whether this field is for you.

4.34.3 out of 5(4 reviews)99 learners

  • 2h 51m
  • 21 lessons
  • 1 section
  • Beginner
  • Arabic
  • Last updated September 2026

What you will learn

  • Define what category management is, and where it sits between procurement, sales, and marketing
  • Understand how a category manager and a purchasing manager think, and what they look for in the numbers
  • Read a category from the shopper's point of view, not the supplier's
  • Tell a product that grows profit from a slow mover that eats stock
  • Speak the language of the purchasing department if you are a key account manager or a representative
  • Decide with confidence whether the category manager path is your next career step

About this course

A short, practical introduction to category management and the way of thinking a category manager needs in daily work, not in textbooks.

In 21 lessons over 3 hours you cover the concepts and tools that matter most: understanding the category and the shopper, reading the data and making the decision, and turning numbers into steps you carry out on the shelf.

This course is a selected part of the full curriculum, not the whole of it. It is built as the right starting point for anyone who wants to be sure the field is for them before going deeper, and for anyone who works around category management and wants to understand its language. "3 hours of practical knowledge, a real start to understanding the world of category management."

The full curriculum, lesson by lesson

1 section · 21 lessons · 2h 51m

01Introduction21 lessons · 2h 51m

  • Lesson 1

    13:45

  • Lesson 2

    9:21

  • Lesson 3

    6:48

  • Lesson 4

    8:47

  • Lesson 5

    4:04

  • Lesson 6

    9:46

  • Lesson 7

    3:38

  • Lesson 8

    8:50

  • Lesson 9

    8:17

  • Lesson 10

    9:11

  • Lesson 11

    7:50

  • Lesson 12

    8:49

  • Lesson 13

    14:22

  • Lesson 14

    5:36

  • Lesson 15

    9:18

  • Lesson 16

    6:30

  • Lesson 17

    6:52

  • Lesson 18

    7:51

  • Lesson 19

    3:57

  • Lesson 20

    10:41

  • Lesson 21

    6:51

Who this course is for

  • Beginners in category management, and anyone considering a move into the field
  • People working in retail, FMCG, procurement, and commercial departments
  • Pharmacists who want to move into category management or procurement
  • Key account managers and medical representatives who deal with purchasing teams

Requirements

  • An interest in retail and basic familiarity with the product types in the field
  • Comfort with numbers and basic arithmetic
  • Basic Excel and PowerPoint, and the will to improve in both
Aboulfetouh Gmaleldin
Your instructor

Aboulfetouh Gmaleldin

Category management practitioner · Trainer · Advisor

Works on categories from both sides: retailer and supplier. Every lesson is built from real category plans and real numbers.

More about me

Guarantee

30-day refund — no questions asked

Enrol, open the files, attend the session. If it is not what you expected, write to us within 30 days and the full amount goes back to you.

The same guarantee covers consultations.

Read the refund policy
Ratings

How learners rated this course

out of 5

Average rating 4.3 out of 5 based on 4 reviews.

4 reviews

55 stars: 2
44 stars: 1
33 stars: 1
22 stars: 0
11 star: 0

4 learners rated the course without leaving a comment. Written reviews appear here as soon as they are posted.

FAQ

Before you enrol

When do I get the course?

As soon as the payment is confirmed. You receive an email to activate your account and start the lessons right away from the student portal.

Is the course recorded or live?

Fully recorded, with lifetime access. Watch in your own time on any device and return to any lesson whenever you need it.

Do I need prior experience?

Check the Requirements section above. If you are new to the field, start with Beginners, then KPIs, then the Masterclass.

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Complete the path

EGP3,999
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